ANALISIS TINGKAT MASLAHAH BAGI KONSUMEN PADA WARUNG PRASMANAN DENGAN KONSEP ALL YOU CAN EAT DI WATAMPONE (Studi Pada Ibu-ibu Milenial)

Andi Rezky Nur Aziza* -  Institut Agama Islam Negeri Bone, Indonesia, Indonesia
Syaparuddin Syaparuddin -  Institut Agama Islam Negeri Bone

DOI : 10.30863/iebjournal.v5i1.4673

                                                                Abstract
This study aims to analyze the level of maslahah for consumers of millennial mothers who live in Watampone by using the Theory of Planned Behavior. This study uses a quantitative approach for its methodological aspects and Islamic economics for its scientific aspects. To realize these two approaches, the caring variable maslahah is used as an intervening variable in determining purchasing decisions. This study uses data in the form of a questionnaire (questionnaire), and is also supported by interview data and documentation to strengthen the research results. From the results of distributing the questionnaire (questionnaire), as many as 100 questionnaire data were successfully filled in by respondents and analyzed using the SEM approach, the PLS-Path Modeling approach through the Smart-PLS statistical application version 3.3.3

                                                                

Keywords
Theory of Planned Behavior, Attitudes, Subjective Norms, Perceived Behavior Control, Caring for Maslahah and Purchase Decisions.
  1. Adhi, Ginanjar, Ruang Lingkup https://www.tripven.com/ruang-lingkup.
  2. Amanu, Ananda Abdillah, ‘Analisis Perilaku Pembelian Kosmetik Halal Berdasarkan
  3. Theory of Planned Behaviour (Studi Kasus Mahasiswa Perguruan Tinggi Agama
  4. Islam Swasta Yogyakarta)’, Skripsi, Jurusan Studi Islam, Fakultas Ilmu Agama Islam,
  5. Universitas Islam Indonesia, Yogyakarta, 2018
  6. Anwar Hidayat, ‘PLS SEM: Pengukuran Kecocokan Model (Inner Dan Outer)’,
  7. Https://Www.Statistikian.Com/
  8. Dirmanto, ‘Implementasi Theory Planned Behavior Terhadap Minat Berkunjung Ulang
  9. Pada Pengunjung G Hotel Syariah Lampung’, Skripsi, Jurusan Studi Manajemen,
  10. Fakultas Ekonomi loDan Bisnis, Institut Informatika Dan Bisnis Darmajaya Bandar
  11. Lampung, 2020
  12. Kharisma, Anisa Sains dan Negina Kencono Putri, ‘Teori of Planned Behavior Terhadap
  13. Intensi Untuk Memberi Infaq Dan Shadaqah Melalui Aplikasi Financial Technology
  14. (Go-Pay)’, Jurnal Ekonomi, Bisnis Dan Akuntansi (JEBA), Vol. 22.No. 4 (2020), h. 145
  15. Khorunnisa, Andri Widianto dan Hanna, Analisis Pengelolaan Dana Desa Melalui
  16. Pendekatan Teori Perilaku Terencana (Theory of Planned Behavior) Pada Masa
  17. Pandemi Covid-19 (Tegal, 2021)
  18. Pradiptya Ayu Harsita dan Amam, ‘Analisis Sikap Konsumen Terhadap Atribut Produk
  19. Olahan Singkong’, INFERENSI: Agrisocionomics: Jurnal Sosial EkonomiPertanian, Vol.
  20. No.1 (2019), Hal.19-27
  21. Ramadhani, Nofia Ulfah, and dkk., ‘Analisis Sikap Konsumen Perempuan Terhadap
  22. Produk Green Skincare: Pendekatan Multiatribut Fishbein’, INFERENSI: Jurnal Sains
  23. Dan Seni ITS, Vol. 8.No.1 (2019), Hal. 32-36
  24. Riadi, Muchlisin, ‘Keputusan Pembelian (Pengertian, Dimensi, Jenis Dan Proses
  25. Tahapan)’,Https://Www.Kajianpustaka.Com/2020/05/Keputusan-Pembelian-
  26. Pengertian-Dimensi-Jenis-Dan-Proses-Tahapan-Pembelian.Html, 2020
  27. Riadi, Muchlisin, ‘Keputusan Pembelian (Pengertian, Dimensi, Jenis Dan Proses
  28. Tahapan)’,Https://Www.Kajianpustaka.Com/2020/05/Keputusan-Pembelian-
  29. Pengertian-Dimensi-Jenis-Dan-Proses-Tahapan-Pembelian.Html, 2020
  30. Ririn Fauziyah, Dkk., ‘Maslahah Sebagai Kerangka Berfikir Dan Tujuan Hukum Islam’, Vol. 1 (2021), h. 160
  31. Rusdhitajana, Muhayyama, ‘Pengaruh Theory Of Planned Behavior Terhadap Minat
  32. Berwirausaha Mahasiswa Dengan Shari’ah Compliant E-Commerce Sebagai Variabel
  33. Moderating (Studi Kasus Mahasiswa Fakultas Ekonomi Dan Bisnis Islam UIN
  34. Walisongo Semarang )’, Skripsi, Jurusan Ekonomi Islam, Fakultas Ekonomi Dan Bisnis
  35. Islam, Universitas Negeri Walisongo, Semarang, 2019
  36. Sugiyono, Metode Penelitian Pendidikan (Pendekatan Kuantitatif, Kualitatif, DanR&D,
  37. Cet. 22 (Bandung: Alfabeta, 2015)
  38. Sugiyono, Statistika Untuk Penelitian, Cet. XIV (Bandung: Alfa Betha, 2009)
  39. Syahrir, Arif Budiman, ‘Konsep Maslahah Dalam Ekonomi Islam Menurut Asy-
  40. Syatibi’, 2022
  41. Syaparuddin, Ilmu Ekonomi Mikro Islam (Yogyakarta: Trust media Publishing, 2017)
  42. Tafsir.com, QS. Al-Maidah Ayat 88: Ayat Dan Terjemahannya
  43. Maiidah/ayat-88>

Full Text:
Article Info
Submitted: 2023-06-12
Published: 2023-06-21
Section: Articles
Article Statistics: 218 164
In Vol 5, No 1 (2023)