Strategi Manajemen Pemasaran Pendidikan dalam Peningkatan Kualitas Sekolah di Mts Annurain Lonrae

arifah amin, Armayanti Alinur

Abstract


Marketing management in an educational institution is very important. This is the desire of education consumers to know what is in the school. In that case, an education management strategy is needed to carry out good and correct marketing according to existing conditions. When marketing a school, what must be considered is the quality of the school as something that will be offered to the market. The implementation of an education marketing management strategy will be good if it is supported by good school quality. However, there are still schools that have not integrated the two well. This research aims to determine the education management strategy carried out at MTs Annurain Lonrae and to determine the quality of school at MTs Annurain Lonrae. The research method used is qualitative research. The results of this research indicate that MTs Annurain Lonrae has implemented an education marketing management strategy and the quality of the school is quite good, although improvements are still needed for the future.


Full Text:

PDF

References


DWIYAMA, FAJRI. “MANAJEMEN BERBASIS MADRASAH DALAM PENINGKATAN MUTU DI MTsN WATAMPONE KABUPATEN BONE.” Adaara: Jurnal Manajemen Pendidikan Islam 6, no. 1 (2018).

HIDAYAT, ARA. “PENGELOLAAN PENDIDIKAN (KONSEP, PRINSIP, DAN APLIKASI DALAM MENGELOLA SEKOLAH DAN MADRASAH).” Universitas Pendidikan Indonesia (2012).

MACHALI, IMAM. “RETHINGKING MARKETING MADRASAH MENIMBANG POLA DAN STRATEGI PEMASARAN JASA PENDIDIKAN MADRASAH.” EDUKASI: Jurnal Penelitian Pendidikan Agama dan Keagamaan 13, no. 1 (2015).

PRATIWI, SRI NURABDIAH. “MANAJEMEN BERBASIS SEKOLAH DALAM MENINGKATKAN KUALITAS SEKOLAH.” Jurnal EduTech 2, no. 1 (2016).

SULAEMAN, and HASTINA. “MANAJEMEN PEMERDAYAAN MASYARAKAT DALAM MEMPERTAHANKAN EKSISTENSI SEKOLAH DI SD IT RABBANI.” Adaara: Jurnal Manajemen Pendidikan Islam 11, no. 1 (2021).

ULUM, MIFTACHUL. “KONSEP PEMASARAN LEMBAGA PENDIDIKAN DALAM PANDANGAN SYARIAH.” Madinah: Jurnal Studi Islam 5, no. 2 (2018).




DOI: https://doi.org/10.30863/ajmpi.v12i2.2779

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 arifah amin

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Redaksi:
Prodi MPI Fakultas Tarbiyah
Institut Agama Islam Negeri Bone
Jl. Hos Cokro Aminoto Watampone
Kabupaten Bone
Sulawesi Selatan
 
 

Adaara: Jurnal Manajemen Pendidikan Islam  is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License